Meet our founder

Crown Active was created to meet a higher standard of strength and femininity — without compromise.

My background in fitness and bodybuilding taught me that true strength is not only physical. It’s discipline, self-trust, and the ability to hold your own in every space you enter. Movement has always been central to how I operate — it sharpens my mindset, grounds my focus, and keeps me aligned.

As a self-employed mother balancing multiple businesses, I need clothing that moves seamlessly between training and everyday life. Crown was designed to do exactly that — considered pieces that support performance, composure, and versatility.

Crown Active is for women who train with intention, live decisively, and embrace their femininity without explanation.

Strength and femininity are not opposites — they are held together here.

Wear the crown.

Xx Riss